NHL And NBA Are More Equal Than You Think

Here's an interesting article on globeandmail.com regarding some facts and numbers of how the NHL is doing on television compared ot the NBA (found courtesy of Kuklas Korner:

The National Hockey League is widely perceived to be a sport going nowhere in the United States.

Hockey? Hardly worthy of a place at the table with football, baseball and basketball.

But audience results from last Sunday afternoon suggest otherwise.

The NHL telecast on NBC (Boston Bruins-Pittsburgh Penguins and New York Rangers-New York Islanders regionally) drew a larger national audience than ABC's National Basketball Association telecast (Phoenix Suns-Sacramento Kings).

Each network earned a 1.0 rating (percentage of households tuned in), but NBC pulled in a larger audience share (percentage of time that people spent watching the telecast), 3 compared with 2. In total viewership, NBC outdrew ABC 1.31 million to 1.26 million...

...From the perspective of the NHL, the numbers show that, on a good day, hockey is in the same ballpark as the NBA and even capable of posting a win.

As I've stated for some time, the NBA is not in a healthy situation, and the very nature of the sport of hockey would result in a rebound in fan interest. And now with playoff time fast-approaching and the games taking on a new edge, I fully expect to see better numbers still. The NBA playoffs simply can't dream of having as good a product as the NHL playoffs can.

The NBA's resurgence seems to be basically over, and that means something else can step in and take over part of that void. As it always has, it will be the NHL. With so many good, young, marketable stars now again the NHL is going to be very attractive here over the next 5 years or so.


-- Primis.

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Test, test....1, 2, 3, 4....is this thing on?

Hey Rik, just checking up on the website to see if anything new has been posted. I see it's been nearly a year since your last update. I know you have the LiveJournal account as well as this, but haven't seen activity on either in quite some time. Do you have any plans for the Priomh.com site?

Paul